WELLA Color Touch Plus Demi-Permanent Hair Color 2.0.oz.

Wella Professionals Color Touch Plus is the perfect solution for clients seeking richer tone intensity and enhanced gray coverage—with the same shine and gentleness you love from Color Touch. Formulated with extra pigment concentration, Color Touch Plus delivers deeper color deposit and up to 70% gray coverage, making it ideal for more resistant hair or clients looking for longer-lasting demi-permanent color results.

Providing more coverage than standard Color Touch, this advanced demi-permanent color line helps to quickly and effectively cover stubborn grays while maintaining a natural-looking, multidimensional finish.

The Color Touch Plus palette is designed to complement the Koleston Perfect shade families, allowing seamless toning, blending, and color refreshing between permanent color services. With its low-ammonia formula, it offers a gentle yet powerful color experience that enhances shine and leaves hair feeling smooth, conditioned, and full of light-reflective brilliance.

Key Benefits:
• Delivers up to 70% gray coverage — ideal for resistant hair.
• Deeper, more vibrant tone and longer-lasting results than standard Color Touch.
• Low-ammonia formula for gentle, damage-minimizing color.
• Provides multi-dimensional shine and natural tonal balance.
• Perfect complement to Koleston Perfect shades for seamless color harmony.
• Ideal for root retouches, color refreshes, or soft transitioning from permanent to demi-permanent color.

Why Stylists Love It:
Color Touch Plus offers the perfect balance of coverage, vibrancy, and care, giving colorists the flexibility to deliver flawless gray coverage and luminous tone—without the commitment of permanent color.

Perfect For:
Clients who want refined gray coverage, low-maintenance color, and radiant shine, or those transitioning from permanent to demi-permanent shades for a softer, more natural look.