Collection: Alfaparf Milano Professional

We launched in 1980 thanks to the idea of Roberto Franchina, who, along with around ten people, began to design products in northern Italy for the hairdressing channel.

A few years passed and, in 1989, the Semi di Lino line was launched, which was destined to be our first great commercial success. The following year came the launch of permanent color, the Evolution of the Color line.

In the 90s we began the adventure abroad. The first exports were to Spain and Latin America, followed by the commercial branches in Brazil, Mexico, Argentina and Venezuela. Manufacturing also began: the first factories launched in Brazil, Argentina, Venezuela and Mexico.