WELLA Color Touch Demi-Permanent Hair Color. 2.0oz.

Description:
Discover the new Wella Professionals Color Touch, now enhanced with Built-In Metal Purifier Technology for true-to-tone vibrancy and visibly healthier-looking color results, no matter the hair condition.

Color Touch’s damage-reducing Metal Purifier works by protecting hair from the harmful effects of metals commonly found in water, which can otherwise cause unpredictable color results or additional damage during color processing. The result? Consistent, even, and radiant color with enhanced shine and tone purity from root to tip.

Formulated with zero ammonia, no silicones, and no mineral oils, Color Touch provides a gentle yet high-performance color experience that respects the integrity of all hair types. The new vegan formula delivers exceptional shine, multi-dimensional tonality, and touchably soft hair, making it the go-to choice for clients seeking luminous color without compromise.

Key Benefits:
• Built-In Metal Purifier helps protect hair from extra damage caused by metals in the hair fiber.
• True-to-tone vibrancy and long-lasting shine across all hair conditions.
• Damage-reducing technology for smoother, healthier-feeling hair after every color service.
• Vegan, formulated with no ammonia, no mineral oil, and no silicones.
• Over 80 fully intermixable shades for unlimited creativity — from soft pastels to bold fashion hues to timeless naturals.
• Ideal for refreshing permanent color, glossing, or low-commitment transformations.

For the Artist:
Color Touch empowers colorists with total creative freedom to design any look their client desires — whether enhancing natural tones, creating multi-dimensional color effects, or experimenting with expressive shades that capture individuality and style.

* Except Color Touch Plus, which features a low-ammonia formula for maximum gray coverage and intensity.