WELLA Color Charm Permanent Gel Hair Color

Wella ColorCharm Permanent Gel Color delivers the speed of a liquid, the conditioning care of a cream, and the ease of a gel, offering stylists and clients the best of all worlds. Designed for predictable, long-lasting results, this professional formula provides vibrant color, excellent gray coverage, and radiant shine in every application.

Formulated with Liquifuse™ Technology, ColorCharm Gel Color ensures that color molecules fuse deep into the hair shaft, locking in rich, true-to-tone color that lasts. The result is consistent, fade-resistant color with brilliant depth and natural dimension.

Its smooth gel texture makes mixing and application effortless—ideal for both bottle and bowl applications—while conditioning agents help keep hair feeling soft, healthy, and manageable after coloring.

Key Benefits:
• Combines the speed of a liquid with the conditioning of a cream for fast, reliable application.
• Liquifuse™ Technology delivers deep color penetration for long-lasting vibrancy.
• Provides 100% gray coverage and true-to-tone color results.
• Smooth gel consistency ensures easy mixing and precise application.
• Leaves hair shiny, conditioned, and full of movement.
• Available in a wide range of intermixable shades for endless creativity.
• Ideal for full-head color, root retouches, or color refresh services.

Why Professionals Love It:
Wella ColorCharm Gel Color offers the perfect balance of speed, performance, and conditioning care, making it a trusted choice for stylists who want dependable color results with exceptional shine and manageability.

Perfect For:
Stylists and clients seeking vibrant, natural-looking, and long-lasting color—whether covering gray, enhancing tone, or creating bold, personalized results.