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REDKEN

REDKEN Shades ALK Alkaline Demi 1.5 oz - Demi-Permanent Hair Color

REDKEN Shades ALK Alkaline Demi 1.5 oz - Demi-Permanent Hair Color

$24.00 USD
$29.00 USD $24.00 USD
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A liquid-cream alkaline demi-permanent hair color designed to combine the performance of professional hair color with the conditioning benefits of a gloss. This advanced, ammonia-free formula delivers vibrant, true-to-tone color while leaving hair intensely nourished, moisturized, and beautifully glossy.

What It Does

  • Provides up to 75% gray coverage
  • Delivers up to 1 level of lift
  • Provides up to 8 weeks of vibrant, true-to-tone color
  • Delivers up to 2.3x more glossy shine*
  • Leaves hair looking visibly healthier, shinier, and more hydrated after just one service
  • Offers fast, easy mixing and rinsing
  • Features a 50-shade, fully intermixable palette
  • Provides the versatility of a demi-permanent color with the shine and conditioning benefits of a gloss

What Else You Need to Know

Powered by a 14% Hydro-Magnetic Complex, the formula helps nourish and moisturize hair while delivering up to 2.3x more glossy shine*. With 46% fewer ingredients, this streamlined formula is designed to provide professional color performance with a more simplified ingredient profile.

Free from:

  • Ammonia
  • Fragrance
  • Silicones
  • Mineral oil
  • Parabens
  • Drying alcohols

The result is vibrant, dimensional color with enhanced shine and a hydrated, healthier-looking finish.

*Compared with our traditional permanent cream color.

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Your Demi Toolkit is Now Complete

Shades ALK and Shades EQ can be used together in the same service or separately depending on the desired result. Shades ALK has a monochromatic taste of color and is multi-dimensional yet full-bodied. Shades ALK is more saturated than Shades EQ but more sheer than a permanent color.

Achieve Precision Application

Master every application with bowl & brush or an applicator bottle with a 1:1.5 ratio for easy mixing & spreadability.

With Shades ALK, you're able to maximize evenness and saturation when applying to any hair type or texture.

*Formula simplified & optimized for targeted performance

**vs. our traditional permanent cream color