L'OREAL Vitamino Color Spectrum Purple Shampoo 10.1 oz

What It Is

A professional toning shampoo that gently cleanses while neutralizing unwanted yellow tones, leaving blonde and lightened hair visibly brighter and more luminous.

What It Does

• Gently removes impurities while preserving color vibrancy.
• Neutralizes yellow and brassy tones for cooler, more radiant blonde results.
• Enhances shine and restores balance to blonde and lightened hair.
• Locks in all 5 dimensions of the color spectrum: shine, saturation, contrast, tone, and brightness*.

*When used as part of the Vitamino Color Spectrum system of shampoo, neutralizing shampoo, conditioner, and serum.

What Else You Need to Know

This professional formula is infused with tailored purple dyes that specifically target blonde and lightened hair to counteract warmth and brassiness. The rich, tinted cream texture transforms into a luxurious, dense foam for even toning and effortless application. Ideal for maintaining salon-fresh, cool-toned blonde results at home.