L'OREAL Dia color: Alkaline Demi-Permanent Haircolor

What It Is

DIA Color is a next-generation ammonia-free, alkaline demi-permanent haircolor that delivers luminous, natural-looking color with exceptional shine and care. Powered by Melanin Gap Filler Technology and enriched with a 92% naturally derived conditioning formula, it offers the perfect balance of performance and protection—ideal for refreshing lengths, toning, or blending up to 70% gray without compromise.

What It Does

• Provides up to 70% gray coverage with Melanin Gap Filler Technology, ensuring even, true-to-tone color results on all hair types.
• Lifts up to 1.5 levels, allowing subtle brightening while maintaining the hair’s natural fiber integrity.
• Delivers up to 6 weeks of glossy color and 2× more shine* for healthy-looking, radiant results.
• Formulated with a conditioning blend of Shea Butter, Glycerin, and Hyaluronic Acid to improve hair softness, smoothness, and manageability.
• Features 40 intermixable shades across 10 tonal families—from cool neutrals to warm golds—for endless customization and creativity.
• Perfect for:
– Refreshing faded color between permanent services
– Enhancing natural tones or correcting unwanted warmth
– Glossing services for added shine and condition
– Gentle first-time color clients

*Compared to unwashed hair.

What Else You Need to Know

• Mixing ratio: 1 : 1.5 with 6-, 9-, or 15-volume DIActivateur Developer (depending on desired result).
• Processing time: 20 minutes.
• Tube size: 60 mL (2.03 fl oz).
• 92% naturally derived formula* for a sustainable, hair-loving color experience.
• Fully intermixable with DIA Richesse for expanded tonal range and service versatility.
• Ideal for color-refreshing, gray blending, and shine-boosting gloss treatments.
• Suitable for all hair types, including color-treated and sensitized hair.

**An ingredient is considered naturally derived if it remains unchanged from its natural state or has undergone processing while retaining more than 50% of its original molecular structure.