L'OREAL Curl Expression Intense Moisturizing Shampoo

What It Is

A rich, creamy, and sulfate-free moisturizing shampoo specially designed to gently cleanse while intensely hydrating curls and coils. The Curl Expression Intense Moisturizing Shampoo transforms dry, frizzy hair into soft, nourished, and perfectly prepped curls ready for styling.

What It Does

• Gently removes impurities and buildup without stripping natural oils
• Provides 2X more hydration* for curls and coils
• Leaves hair feeling lightweight, supple, and easier to detangle
• Helps maintain curl definition, bounce, and softness
• Delivers long-lasting moisture and shine

*Instrumental test on shampoo + mask vs. non-conditioning shampoo.

What Else You Need to Know

• Key Ingredients:

• Glycerin: A humectant that attracts and retains moisture for lasting hydration.

• Urea H: Helps reinforce the hydrolipid barrier, maintaining curl softness and strength.

• Hibiscus Seed Extract: Rich in amino acids and vitamins to help smooth and condition the hair fiber.
  • Free From: Sulfates, silicones, and parabens.
  • Texture: Rich, creamy consistency that lathers gently and rinses clean.
  • Ideal For: Curly, very curly, and coily hair types (2A–4C).
  • Professional Tip: Use as the first step in your Curl Expression routine, followed by the Intensive Moisturizer Mask or Definition Activator Gel for best results.