Keune So Pure Color Permanent Ammonia Free Color 2.1 oz

What It Is
So Pure Color is a gentle, ammonia-free and paraben-free professional cream hair color inspired by the purity of nature. Infused with essential oils and nutrient-rich Argan oil, it delivers brilliant shine, vibrant color, and a healthy feel—perfect for clients seeking a more natural salon experience.

Why It Works
• Phytokeratin helps rebuild and strengthen the hair’s internal structure for improved resilience and elasticity.
• Argan Oil, rich in vitamins A and E plus antioxidants, deeply nourishes and moisturizes, enhancing softness and luminous shine.
• Coconut-Derived Base provides extra conditioning and a creamy texture for smooth, even application.
• Pure Essential Oils create a calming, spa-like aroma that reflects the So Pure wellness philosophy, turning every color service into a relaxing sensory ritual.

What Else You Need to Know
• Up to 100% gray coverage with vibrant, fade-resistant tones
• Cruelty-free and formulated without harsh chemicals for a kinder, cleaner color service
• Leaves hair feeling silky, healthy, and naturally radiant after every application