Joico Defy Damage Protective Shampoo

What It Is
A unique, daily bond-building shampoo that gently cleanses while actively protecting hair from damage. Formulated to strengthen, fortify, and leave strands resilient, shiny, and healthy, this shampoo swiftly removes buildup without stripping away vibrant, salon color.

What It Does
• Free of SLS/SLES Sulfates*
• Creates a rich, luxurious lather for an indulgent cleansing experience
• Gently removes dirt, oil, and impurities without roughing up the hair cuticle
• Helps protect and strengthen hair bonds for reduced breakage and improved resilience
• Leaves hair feeling soft, manageable, and full of shine

*SLS/SLES Sulfates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

What Else You Need to Know
Joico’s Defy Damage Home Care System is a breakthrough bond-strengthening collection designed to protect hair from the effects of daily heat styling, UV exposure, and environmental pollution. By reinforcing inner hair strength and preserving color vibrancy, Defy Damage transforms dry, brittle strands into visibly healthier, more resilient hair you can instantly see and feel—making it the perfect daily regimen for maintaining strong, beautiful hair.