CHI Royal Treatment Color Gloss - Blonde Enhancing Purple Shampoo

What It Is

This CHI violet / purple shampoo gently cleanses hair while depositing violet pigments that help neutralize unwanted brassy or yellow tones in blonde and grey hair. Beyond toning, it strengthens and hydrates from the inside out, helping protect strands from damage and color fading. In addition to maintaining and refreshing color, it gives hair a cool, bright finish.

Benefits

• Neutralizes brassy, yellow tones in blonde or grey hair

• Strengthens hair using conditioning agents

• Provides hydration so hair feels softer and healthier

• Helps protect against fade and environmental damage

• Maintains vibrant, cool-toned color

• Leaves hair looking bright and refreshed

How to Use

1. Wet your hair thoroughly.

2. Apply the shampoo evenly, massaging into a lather.

3. Leave it on for 1–5 minutes, depending on how much toning you need.

4. Rinse thoroughly.

5. Follow with a conditioner designed for color or tone maintenance.