Amika Normcore Signature Shampoo 33.8 fl oz/ 1L

What It Is
An everyday shampoo designed to cleanse, hydrate, and add shine—leaving hair fresh, soft, and perfectly balanced. Gentle enough for daily use, this vitamin- and antioxidant-rich formula keeps strands looking healthy and feeling light.

What It Does
Sometimes simple is best. This signature shampoo does it all: cleanses away buildup and impurities, restores moisture, and boosts natural shine without stripping. The lightweight, bubbly lather refreshes from root to tip, making hair feel soft, smooth, and easy to manage. Infused with a blend of nourishing antioxidants and essential vitamins, it hydrates while protecting against everyday stressors—keeping your strands in their best everyday state.

What Else You Need to Know

• Updated new amika shampoo formula for improved balance + performance

• Safe for color-treated, keratin-treated, and chemically processed hair

• Leaves hair hydrated, shiny, and touchably soft after every wash

• Gentle enough for all hair types and textures

Key Benefits

• Cleanses without stripping

• Hydrates + restores softness

• Adds healthy shine

• Lightweight lather for fresh, bouncy results