Amika Big Hit Volumizing Shampoo 9.2 fl oz

What It Is
A lightweight, volumizing shampoo that cleanses while boosting all-day body and hydration. Designed to instantly energize limp, fine, or flat strands without weighing them down.*

What It Does
Big volume. Big hydration. Big Hit proves you really can have it all—lifting lifeless strands with an instant* surge of fullness while replenishing moisture for touchable softness. Powered by energizing caffeine and moisture-binding glycerin, this weightless formula delivers 2.3x more volume** without stripping or drying. The result? Hair that’s fuller, softer, and beautifully balanced—every wash, every day.

What Else You Need to Know
In a 7-day consumer study of 32 participants who used Big Hit Shampoo + Conditioner together:

• 91% agreed their hair had long-lasting, 24-hour volume*

• 91% agreed their hair felt hydrated without heaviness*

• 94% agreed their hair was soft, smooth, and touchable*

Key Benefits

• Instant + all-day volume

• Hydrates while cleansing

• Leaves hair soft, smooth + manageable

• Safe for color-treated hair

*Based on a professional evaluation of 32 subjects.
**Clinically tested when using Big Hit Shampoo + Conditioner together as a system.