Redken Influencer Picks
Our creator community's most-talked-about Redken favorites — what they say on camera, why they reach for each one, and where to get it.
Press play — watch each creator's video, then shop her pick.
1. Maya — The Gloss Girl
Talks about: REDKEN Shades EQ™ Hair Gloss 2 fl oz / 60 mL — $16.50
"If your color looks dull, brassy or just flat between salon visits — this is the refresh. Shades EQ is the gloss I talk about in almost every toning video: it tones, refreshes and color-corrects, and it leaves the hair looking like glass. No ammonia, demi-permanent, and that shine is real."
In her video: Start with a dull-hair close-up, apply/gloss reveal, then the shine check under light. Hook: "POV: your toner faded and you have photos tomorrow."
- Tones, refreshes and color-corrects demi-permanent color
- Ammonia-free acidic gloss for radiant shine
- The salon gloss behind the viral "glass hair" finish
2. Sofia — The Color Creator
Talks about: REDKEN Color Gels Lacquers | Professional Permanent Liquid Hair Color 2 fl oz — $18.00
"For roots and full gray coverage, this is the one I trust on camera and in the salon. Color Gels Lacquers goes on like a liquid, gives rich, true-to-tone color, and the shine doesn't disappear after the first wash. If grays are showing, this is your coverage conversation."
In her video: Before: visible roots/grays. During: liquid application close-up. After: pulled-back, face-visible finish. Hook: "Gray roots again? Watch this coverage."
- Professional permanent liquid color
- Rich, true-to-tone results with exceptional shine
- Known for reliable gray coverage
3. Daniella — Everyday Hair Routine
Talks about: REDKEN One United All-In-One Multi-Benefit Leave-In Conditioner — $35.00
"This is the one bottle I reach for after every wash — and the one I tell followers to start with if their routine feels complicated. One United is lightweight, it detangles, helps with frizz and hydration, and it does 25+ things in one spray. Simplify the shelf, keep the results."
In her video: Shower-to-styled routine in one take: spray, detangle, blow-dry, frizz check. Hook: "25 benefits, one bottle — let me show you."
- Lightweight all-in-one leave-in treatment — 25+ benefits in one formula
- Detangling, hydrating, anti-frizz help for all hair types
- The everyday product every routine can start with
Want a creator's exact shade or routine? Message us and we will match you to the right Redken product for your hair.