PRAVANA is a professional salon haircare and hair color brand founded in 2004. The brand focuses on high-performance products created to help professional stylists achieve customized color, blonding, haircare, and styling results. Especially known for its ChromaSilk professional hair color, VIVIDS creative colors, PURE LIGHT lighteners, and THE PERFECT BLONDE toning products. Its range also includes shampoos, conditioners, treatments, leave-in products, and styling products.