• Bed Head’s Serial Blonde™ Shampoo; new on the outside and just as epic on the inside. A colour enhancing formulation, not only designed with, but used by salon professionals. Delivering salon results and salon experience at home. If you loved Bed Head Dumb Blonde™ Shampoo, you will love Serial Blonde™!
• The Bed Head colour care range, with a Colour Protection System, has been tailored with professionals to care for and revive chemically treated hair and enhance colour vibrancy. The Bed Head Serial Blonde™ Shampoo helps get blonde hair back to its brilliant best. The shampoo helps to repair damage, protect hair from future damage and maintain healthy blonde hair colour. The blonde shampoo also deeply cleanses, moisturises and softens hair. For soft, smooth, healthy-looking blonde hair.
• Formulated with Fibre Actives that penetrate the hair fibre and restructure damaged hair proteins to help maintain healthy looking hair, Conditioning Complex that moisturises, softens and conditions, Benzophenone, a UV protector, and Hydrolysed Keratin, the major protein component in hair, to reduce frizz and improve hair manageability.
• Exotic tropical fragrance.

From the manufacturer

Unique combination of ingredients Bed Head’s Serial Blonde Shampoo is formulated with hydrolyzed keratin, an essential hair-protein component that reduces frizz and improves manageability, Fiber Actives, which penetrate the hair fiber and restructure damaged hair proteins, and a UV protector. Its conditioner counterpart uses a conditioning complex that moisturizes and softens and an anti-static agent that protects hair from frizz and flyaways.	Gets blonde hair back to its brilliant best This professional shampoo and conditioner duo features color-enhancing formulas that care for and revive chemically treated hair, leaving it looking healthier, stronger, and more vibrant. Hair is soft, smooth, and ready for action!	Your color-protection routine Bed Head's Serial Blonde is a complete range of products for your color-protection routine. Carefully formulated with professionals to give you salon results at home, it's everything you need to maintain and protect your blonde hair.	How to use To deeply cleanse, moisturize, and soften your hair, massage Bed Head Serial Blonde Shampoo into wet hair and rinse well. Then, apply Serial Blonde Conditioner to the mid-lengths and ends. Leave on for 3–5 minutes, then rinse thoroughly.