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Its Ionène G \u0026amp; Incell technology penetrates all 3 levels of the hair to treat the entire fiber, delivering rich, true-to-tone results with up to 100% grey coverage.\u003c\/p\u003e\n\u003cp\u003eNow with Odor Trapping Technology for 2x less ammonia odor and an improved, easier-mixing texture — Majirel remains the gold standard for reliable, salon-quality permanent color.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 100% grey\/white coverage\u003c\/li\u003e\n\u003cli\u003eRich, true-to-tone, high-dimension color results\u003c\/li\u003e\n\u003cli\u003eOdor Trapping Technology for a more pleasant coloring experience\u003c\/li\u003e\n\u003cli\u003eIonène G \u0026amp; Incell complex strengthens and conditions hair from within\u003c\/li\u003e\n\u003cli\u003eEasier mixing for seamless, mistake-proof application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Mix Majirel color cream with L'Oréal Professionnel Majicrème Developer at a 1:1.5 ratio (2oz color + 3oz developer). Choose 12.5-vol., 20-vol., or 30-vol. developer depending on desired lift. Apply to dry hair and process for 35 minutes.\u003c\/p\u003e","brand":"L'Oreal 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