{"product_id":"loreal-dia-color-alkaline-demi-permanent-haircolor","title":"L'OREAL Dia color: Alkaline Demi-Permanent Haircolor","description":"\u003ch3 data-start=\"211\" data-end=\"231\"\u003e\u003cstrong data-start=\"215\" data-end=\"229\"\u003eWhat It Is\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"232\" data-end=\"657\"\u003eDIA Color is a next-generation \u003cstrong data-start=\"263\" data-end=\"314\"\u003eammonia-free, alkaline demi-permanent haircolor\u003c\/strong\u003e that delivers luminous, natural-looking color with exceptional shine and care. Powered by \u003cstrong data-start=\"405\" data-end=\"438\"\u003eMelanin Gap Filler Technology\u003c\/strong\u003e and enriched with a \u003cstrong data-start=\"459\" data-end=\"484\"\u003e92% naturally derived\u003c\/strong\u003e conditioning formula, it offers the perfect balance of performance and protection—ideal for refreshing lengths, toning, or blending up to \u003cstrong data-start=\"623\" data-end=\"635\"\u003e70% gray\u003c\/strong\u003e without compromise.\u003c\/p\u003e\n\u003chr data-start=\"659\" data-end=\"662\"\u003e\n\u003ch3 data-start=\"664\" data-end=\"686\"\u003e\u003cstrong data-start=\"668\" data-end=\"684\"\u003eWhat It Does\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"687\" data-end=\"1564\"\u003e• Provides up to \u003cstrong data-start=\"704\" data-end=\"725\"\u003e70% gray coverage\u003c\/strong\u003e with \u003cstrong data-start=\"731\" data-end=\"764\"\u003eMelanin Gap Filler Technology\u003c\/strong\u003e, ensuring even, true-to-tone color results on all hair types.\u003cbr data-start=\"826\" data-end=\"829\"\u003e• Lifts up to \u003cstrong data-start=\"843\" data-end=\"857\"\u003e1.5 levels\u003c\/strong\u003e, allowing subtle brightening while maintaining the hair’s natural fiber integrity.\u003cbr data-start=\"940\" data-end=\"943\"\u003e• Delivers up to \u003cstrong data-start=\"960\" data-end=\"987\"\u003e6 weeks of glossy color\u003c\/strong\u003e and \u003cstrong data-start=\"992\" data-end=\"1011\"\u003e2× more shine*\u003c\/strong\u003e for healthy-looking, radiant results.\u003cbr data-start=\"1049\" data-end=\"1052\"\u003e• Formulated with a \u003cstrong data-start=\"1072\" data-end=\"1140\"\u003econditioning blend of Shea Butter, Glycerin, and Hyaluronic Acid\u003c\/strong\u003e to improve hair softness, smoothness, and manageability.\u003cbr data-start=\"1197\" data-end=\"1200\"\u003e• Features \u003cstrong data-start=\"1211\" data-end=\"1262\"\u003e40 intermixable shades across 10 tonal families\u003c\/strong\u003e—from cool neutrals to warm golds—for endless customization and creativity.\u003cbr data-start=\"1337\" data-end=\"1340\"\u003e• Perfect for:\u003cbr data-start=\"1354\" data-end=\"1357\"\u003e– Refreshing faded color between permanent services\u003cbr data-start=\"1410\" data-end=\"1413\"\u003e– Enhancing natural tones or correcting unwanted warmth\u003cbr data-start=\"1470\" data-end=\"1473\"\u003e– Glossing services for added shine and condition\u003cbr data-start=\"1524\" data-end=\"1527\"\u003e– Gentle first-time color clients\u003c\/p\u003e\n\u003cp data-start=\"1566\" data-end=\"1596\"\u003e*Compared to unwashed hair.\u003c\/p\u003e\n\u003chr data-start=\"1598\" data-end=\"1601\"\u003e\n\u003ch3 data-start=\"1603\" data-end=\"1639\"\u003e\u003cstrong data-start=\"1607\" data-end=\"1637\"\u003eWhat Else You Need to Know\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"1640\" data-end=\"2187\"\u003e• \u003cstrong data-start=\"1642\" data-end=\"1659\"\u003eMixing ratio:\u003c\/strong\u003e 1 : 1.5 with 6-, 9-, or 15-volume DIActivateur Developer (depending on desired result).\u003cbr data-start=\"1747\" data-end=\"1750\"\u003e• \u003cstrong data-start=\"1752\" data-end=\"1772\"\u003eProcessing time:\u003c\/strong\u003e 20 minutes.\u003cbr data-start=\"1784\" data-end=\"1787\"\u003e• \u003cstrong data-start=\"1789\" data-end=\"1803\"\u003eTube size:\u003c\/strong\u003e 60 mL (2.03 fl oz).\u003cbr data-start=\"1823\" data-end=\"1826\"\u003e• \u003cstrong data-start=\"1828\" data-end=\"1863\"\u003e92% naturally derived formula*\u003c\/strong\u003e for a sustainable, hair-loving color experience.\u003cbr data-start=\"1912\" data-end=\"1915\"\u003e• \u003cstrong data-start=\"1917\" data-end=\"1957\"\u003eFully intermixable with DIA Richesse\u003c\/strong\u003e for expanded tonal range and service versatility.\u003cbr data-start=\"2007\" data-end=\"2010\"\u003e• Ideal for \u003cstrong data-start=\"2022\" data-end=\"2042\" data-is-only-node=\"\"\u003ecolor-refreshing\u003c\/strong\u003e, \u003cstrong data-start=\"2044\" data-end=\"2061\"\u003egray blending\u003c\/strong\u003e, and \u003cstrong data-start=\"2067\" data-end=\"2102\"\u003eshine-boosting gloss treatments\u003c\/strong\u003e.\u003cbr data-start=\"2103\" data-end=\"2106\"\u003e• Suitable for \u003cstrong data-start=\"2121\" data-end=\"2139\"\u003eall hair types\u003c\/strong\u003e, including color-treated and sensitized hair.\u003c\/p\u003e\n\u003cp data-start=\"2189\" data-end=\"2382\"\u003e**An ingredient is considered naturally derived if it remains unchanged from its natural state or has undergone processing while retaining more than 50% of its original molecular structure.\u003c\/p\u003e","brand":"Salon centric","offers":[{"title":"1N \/ 1","offer_id":47051131257006,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"3N\/ 3","offer_id":47051131289774,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"4BV \/ 4.12","offer_id":47051131322542,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"4BRV \/ 4.15","offer_id":47051131355310,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"4VVV \/ 4.20","offer_id":47051131388078,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"4CRV \/ 4.45","offer_id":47051131420846,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"4RV \/ 4.62","offer_id":47051131453614,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"4N \/ 4","offer_id":47051131486382,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5B \/ 5.1","offer_id":47051131519150,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5BM \/ 5.18","offer_id":47051131551918,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5G \/ 5.3","offer_id":47051131584686,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5GRV \/ 5.35","offer_id":47051131617454,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5C\/ 5.4","offer_id":47051131650222,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5RV \/ 5.5","offer_id":47051131682990,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5GRB \/ 5.71","offer_id":47051131715758,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5M \/ 5.8","offer_id":47051131748526,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"5N \/ 5","offer_id":47051131781294,"sku":null,"price":18.99,"currency_code":"USD","in_stock":false},{"title":"6B \/ 6.1","offer_id":47051131814062,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6BV \/ 6.12","offer_id":47051131846830,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6VG \/ 6.23","offer_id":47051131879598,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6G \/ 6.3","offer_id":47051131912366,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6GB \/ 6.31","offer_id":47051131945134,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6GC \/ 6.34","offer_id":47051131977902,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6GRV \/ 6.35","offer_id":47051132010670,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6CRV \/ 6.45","offer_id":47051132043438,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6RRR\/ 6.60","offer_id":47051132076206,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6M\/ 6.8","offer_id":47051132108974,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6MC \/ 6.84","offer_id":47051132141742,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"6N \/ 6","offer_id":47051132174510,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7B \/ 7.1","offer_id":47051132207278,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7BG \/ 7.13","offer_id":47051132240046,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7BM\/ 7.18","offer_id":47051132272814,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7GV \/ 7.32","offer_id":47051132305582,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7CCC \/ 7.44","offer_id":47051132338350,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7M\/ 7.8","offer_id":47051132371118,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"7N \/ 7","offer_id":47051132403886,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8B \/ 8.1","offer_id":47051132436654,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8BG \/ 8.13","offer_id":47051132469422,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8V \/ 8.2","offer_id":47051132502190,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"VG\/ 8.23","offer_id":47051132534958,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8G \/ 8.3","offer_id":47051132567726,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8GB \/ 8.31","offer_id":47051132600494,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8GC \/ 8.34","offer_id":47051132633262,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8CG \/ 8.43","offer_id":47051132666030,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"8N \/ 8","offer_id":47051132698798,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"9B \/ 9.1","offer_id":47051132731566,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"9BG \/ 9.13","offer_id":47051132764334,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"9MV \/ 9.82","offer_id":47051132797102,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"9N \/ 9","offer_id":47051132829870,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"CLEAR","offer_id":47051132862638,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/1804\/2286\/files\/11_dc11fb06-3bfc-43ff-9aef-7a2346be9ae6.jpg?v=1760931916","url":"https:\/\/allure11.com\/products\/loreal-dia-color-alkaline-demi-permanent-haircolor","provider":"Allure","version":"1.0","type":"link"}