{"title":"Best Sellers","description":"\u003cp\u003eThe shades everyone reorders — our top-selling professional hair color, ranked by real sales.\u003c\/p\u003e","products":[{"product_id":"redken-shades-eq-bonder-inside-all-in-one-bonder-hair-toner","title":"REDKEN Shades EQ Bonder Inside Demi-Permanent Hair Color 2.1 oz","description":"\u003cdiv class=\"l-article__hero h-text-align-items-center h-text-align-left-for-small\"\u003e\n\u003cdiv class=\"l-article__hero-image\"\u003e\u003cpicture\u003e\u003cimg width=\"400\" src=\"https:\/\/www.redken.com\/dw\/image\/v2\/AAFM_PRD\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwc8e75ada\/images\/seq\/LP-SEQ-Module-Hero-Image-mobile.jpg?sw=400\u0026amp;q=90\" alt=\"\" class=\"\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"l-article__hero-content l-article__inner\"\u003e\n\u003ch1 class=\"l-blog-article__title\"\u003e\u003cspan\u003eREDKEN SHADES EQ HAIR GLOSS\u003c\/span\u003e\u003c\/h1\u003e\n\u003cdiv class=\"l-blog-article__description\"\u003e\u003cspan\u003eAMERICA’S #1 DEMI PERMANENT HAIRCOLOR\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-article__inner\"\u003e\n\u003cdiv class=\"l-blog-article__content\"\u003e\n\u003cdiv class=\"m-stack-for-large m-stack-for-small m-stack-for-medium\"\u003e\n\u003cdiv class=\"h-text-align-center blog\"\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-medium-4\"\u003e\n\u003cp\u003e\u003cimg alt=\"Redken’s Shades EQ\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dw450b1e72\/images\/seq\/qe.jpg\" class=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-8 h-text-align-left\"\u003eRedken’s Shades EQ isn’t your run-of-the-mil hair gloss. It is the #1 demi-permanent hair color in the US for a reason! This professional hair color service provides healthy-looking and feeling hair, refreshes and enhances color, and gives incredible shine and condition - all in just 20 minutes! Whether you want to try a new shade of blonde, brunette, red, or anything in between, a Shades EQ Gloss service will help you flirt with a new color without the commitment. Read on to learn more about hair glosses and Shades EQ\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003ch2 class=\"title-article\"\u003eCELEBRATE REDKEN’S NATIONAL HAIR GLOSS DAY\u003c\/h2\u003e\n\u003cp\u003eThis August, join us in celebrating our 3rd Annual National Hair Gloss Day, the official Shades EQ national holiday established to raise awareness about the benefits of a professional Shades EQ gloss service. We’re celebrating with a giveaway! Enter the Redken x Maybelline Gloss Day Sweepstakes for your chance to win a trip to New York, a Shades EQ Glossing Service at Cutler Salon Soho, and a complete Redken Acidic Color Gloss \u0026amp; Maybelline Full Lifter Gloss Collection. Enter below and book your own Shades EQ Glossing service near you!\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/www.redken.com\/sweepstakes.html\"\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dw376e8f29\/images\/seq\/se1.jpg\" class=\"\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-medium-6\"\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwc74fb9d1\/images\/seq\/LP-SEQ-Module-Image-With-Text-1-572x340.jpg\" class=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-left\"\u003e\n\u003ch3 class=\"h-text-size-26\"\u003eWHAT IS A HAIR GLOSS?\u003c\/h3\u003e\n\u003cp\u003eLet's start with the basics.\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.redken.com\/blog\/7-reasons-to-try-a-hair-gloss.html\"\u003eA hair gloss\u003c\/a\u003e, like Shades EQ, is a versatile professional hair color service offered in salons. Glosses are a form of demi-permanent haircolor used to tone, color-correct, and refresh color while enhancing your hair’s natural shine.\u003c\/p\u003e\n\u003cp\u003eA gentler form of hair color, a gloss is a low commitment hair color service that provides hair with high shine and a subtle wash of color while improving the look and feel of hair. Looking to try a new shade or change your hair color for the first time? The demi-permanent gloss will fade gradually over time, meaning you won’t get harsh root regrowth. With results that can last anywhere from 4-6 weeks, a hair gloss service is the perfect way to try that new shade while achieving shiny, healthy-looking hair.\u003c\/p\u003e\n\u003cp\u003eThere are countless reasons to get a Shades EQ Gloss service. Read on to learn more about hair glosses and see the magic of Shades EQ.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-left\"\u003e\n\u003ch3 class=\"h-text-size-26\"\u003eREASONS TO GET A SHADES EQ HAIR GLOSS\u003c\/h3\u003e\n\u003cp\u003eThere are countless reasons to get a gloss, from refreshing your hair color to an instant hair pick-me-up. Not only can this quick hair toner service act as the final touch to any gray coverage hair color service, it can also work as a stand alone service to fix dull, discolored hair. Your stylist can use Shades EQ to create custom, personalized results to match your hair goal.\u003c\/p\u003e\n\u003cp\u003eIn just 20 minutes, a Shades EQ Gloss will condition and transform the health and feel of your hair with a science-backed formula. The amino acids help condition your hair for ultimate shine while the acidic formulation brings your hair back to a healthy pH after lightening services, allowing your cuticle to lay smoothly for that gorgeous glass hair finish.\u003c\/p\u003e\n\u003cp\u003eFrom improving your hair health to maintaining salon-fresh results, Shades EQ Gloss is here to help you achieve the hair of your dreams.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-6\"\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwd8df3fb3\/images\/seq\/seqhair.jpg\" class=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwc2339a59\/images\/seq\/icons.jpg\" class=\"h-show-for-large\"\u003e\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-medium-6\"\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dw18899f63\/images\/seq\/seqhair1.jpg\" class=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-left\"\u003e\n\u003ch3 class=\"h-text-size-26\"\u003eHOW OFTEN SHOULD I GET A GLOSS?\u003c\/h3\u003e\n\u003cp\u003eA Shades EQ hair gloss service is a low commitment hair color service that provides hair with high shine and a subtle wash of color that lasts up to 6 weeks. Since it’s a gloss, you don’t need to worry about visible regrowth, but you will need to revisit your stylist to get a fresh application once your gloss has faded. To keep your hair looking and feeling healthy, book your next appointment 4 to 6 weeks after your gloss.\u003c\/p\u003e\n\u003cp\u003eBecause Shades EQ is such a versatile product, you can flirt with almost any hair color imaginable. Are you dying to try the cool new greige blonde or looking to play around with deep, rich browns? Or maybe a pastel shade? Talk to your stylist and ask for a Shades EQ Hair Gloss Service!\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-left\"\u003e\n\u003ch3 class=\"h-text-size-26\"\u003eACIDIC HAIRCOLOR FOR HEALTHIER HAIR\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eTo understand the importance of\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.redken.com\/blog\/heres-why-acidic-liquid-hair-color-is-a-must-have.html\"\u003eacidic haircolor\u003c\/a\u003e, it’s important to know that\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.redken.com\/blog\/what-is-hair-ph-and-why-is-it-important-for-my-hair.html\"\u003ehair is at its healthiest when it has a pH\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eof 4.5-5.5. Maintaining this natural acidity is necessary to avoid frizz, dryness and hair breakage.\u003c\/p\u003e\n\u003cp\u003eYou can get a Shades EQ Gloss service at any time, but it is critical to get a Shades EQ Gloss post-lightening services. When your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ’s acidic formula comes in.\u003cbr\u003eThe acidic formula offers gentle processing on the hair while returning hair to a healthy pH. This also allows the cuticle to lay smoothly again, protecting from further damage and providing outstanding condition and shine benefits across endless shades.\u003c\/p\u003e\n\u003ch3 class=\"h-text-size-20\"\u003eWhy is that?\u003c\/h3\u003e\n\u003cp\u003eWhen your hair is lightened, it goes into an alkaline state, and if it stays there for a long period of time, this is where damage can be incurred. This is where Shades EQ’s acidic formula comes in.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-6\"\u003e\n\u003cp class=\"h-show-for-large\"\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dw2ea2dc1b\/images\/seq\/seqchart.jpg\" class=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row l-row-padding\"\u003e\n\u003cdiv class=\"l-column m-medium-6\"\u003e\n\u003cp class=\"h-show-for-large\"\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dw18899f63\/images\/seq\/seqhair1.jpg\" class=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-left\"\u003e\n\u003ch3 class=\"h-text-size-26\"\u003eBOOK YOUR SHADES EQ APPOINTMENT NOW\u003c\/h3\u003e\n\u003cbr\u003e\n\u003cp\u003eReady to achieve your dream hair? Find a Shades EQ Salon near you and work with your stylist to create personalized results that match your goals.\u003c\/p\u003e\n\u003cp\u003eFrom boosting shine and enhancing your natural color to trying out a new shade, the possibilities are endless with Shades EQ.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003cdiv class=\"l-row\"\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-center\"\u003e\u003cpicture\u003e\u003csource media=\"(max-width: 767px)\" srcset=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwfd4a0ec9\/images\/about-redken\/our-salons.jpg\"\u003e\u003csource media=\"(min-width: 1024px)\" srcset=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwfd4a0ec9\/images\/about-redken\/our-salons.jpg\"\u003e\u003csource media=\"(min-width: 768px)\" srcset=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwfd4a0ec9\/images\/about-redken\/our-salons.jpg\"\u003e\u003cimg alt=\"\" src=\"https:\/\/www.redken.com\/on\/demandware.static\/-\/Sites-redken-us-Library\/default\/dwfd4a0ec9\/images\/about-redken\/our-salons.jpg\" class=\"\"\u003e\u003c\/source\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"l-column m-medium-6 h-text-align-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Salon Centric","offers":[{"title":"04NCH Dark Chocolate Bonder Inside","offer_id":46931323388078,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"06NCH Ganache Bonder Inside","offer_id":46931323420846,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"07AA Tumeric","offer_id":46931323453614,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"07AG Smokey Beige Bonder Inside","offer_id":46931323486382,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"07GRO Golden Fizz","offer_id":46931323519150,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"07NCH Fondue Bonder Inside","offer_id":46931323551918,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09AG Glossy Greige Bonder Inside","offer_id":46931323584686,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09CR Summer Sunshine","offer_id":46931323617454,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09GRO Blush Spritz","offer_id":46931323650222,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09N Cafe au lait Bonder Inside","offer_id":46931323682990,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09P Opal Glow Bonder Inside","offer_id":46931323715758,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09T Chrome Bonder Inside","offer_id":46931323748526,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09V Platinum Ice Bonder Inside","offer_id":46931323781294,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"09VV Lilac Ice Bonder Inside","offer_id":46931323814062,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010AA Butternut","offer_id":46931323846830,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010AG Misty Beige Bonder Inside","offer_id":46931323879598,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010G Lemon Icing Bonder Inside","offer_id":46931323912366,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010GI Tahitian Sand Bonder Inside","offer_id":46931323945134,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010GRO Sparkling Wine","offer_id":46931323977902,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010N Delicate Natural Bonder Inside","offer_id":46931620855982,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010NA Marble Bonder Inside","offer_id":46931324010670,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010NB Caramel Cloud Bonder Inside","offer_id":46931324043438,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010NW Iced Pina Bonder Inside","offer_id":46931620888750,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010P Ivory Pearl Bonder Inside","offer_id":46931620921518,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010T Platinum Bonder Inside","offer_id":46931620954286,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010VG Baby Bonder Inside","offer_id":46931620987054,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010VV Lavender Ice Bonder Inside","offer_id":46931621019822,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"010WG Honey Gold Bonder Inside","offer_id":46931621052590,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true},{"title":"Clear Crystal Clear Bonder Inside","offer_id":46931323355310,"sku":null,"price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0659\/1804\/2286\/files\/redken-2023-na-seqbi-haircolor-reno-ecom-kit-atf-packshot-2000x2000.webp?v=1725913681"},{"product_id":"redken-shades-eq-hair-gloss-2-fl-oz-60ml","title":"REDKEN Shades EQ™ Hair Gloss 2 fl oz \/ 60 mL | Demi-Permanent Hair Color Gloss","description":"\u003cp\u003e\u003cstrong\u003eREDKEN Shades EQ™ Hair Gloss\u003c\/strong\u003e is a professional \u003cstrong\u003edemi-permanent hair color gloss \u003c\/strong\u003edesigned to tone, refresh, color-correct, and enhance hair with radiant, multidimensional shine. Its acidic, ammonia-free formula delivers customizable color while helping leave hair looking smooth, conditioned, and healthy.\u003c\/p\u003e\n\u003cp\u003eAvailable in a wide range of shades, Shades EQ™ is ideal for refreshing faded color, neutralizing unwanted tones, enhancing natural or color-treated hair, and creating rich, glossy results. The liquid formula provides gentle processing without lifting or lightening the natural hair color, making it a versatile choice for professional color services.\u003c\/p\u003e\n\u003cp\u003eKnown as the “hair color that thinks it’s a conditioner,” Redken Shades EQ™ Hair Gloss combines beautiful color with conditioning benefits for soft, shiny, salon-quality results. Each 2 fl oz \/ 60 mL bottle is designed for professional use and can be mixed to create personalized color formulas and endless tonal possibilities.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003cbr\u003e• Demi-permanent liquid hair color gloss\u003cbr\u003e• Helps tone, refresh, and color-correct hair\u003cbr\u003e• Enhances shine and color vibrancy\u003cbr\u003e• Acidic, ammonia-free formula\u003cbr\u003e• Provides conditioning benefits for soft, healthy-looking hair\u003cbr\u003e• Customizable shades for personalized color results\u003cbr\u003e• Does not lift or lighten the natural hair color\u003cbr\u003e• Professional salon-quality formula\u003cbr\u003e• Size: 2 fl oz \/ 60 mL\u003c\/p\u003e","brand":"Salon Centric","offers":[{"title":"01B Onyx","offer_id":48951605526702,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"02ABn Cool 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Mahogany","offer_id":48951605821614,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"03RV Merlot","offer_id":48951605854382,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"03V Orchid","offer_id":48951605887150,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"04ABn Dark Roast","offer_id":48951605919918,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"04CB Clove","offer_id":48951605952686,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"04M Smoked Cedar","offer_id":48951605985454,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"04N Chicory","offer_id":48951606018222,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"04NA Storm Cloud","offer_id":48951606050990,"sku":null,"price":16.5,"currency_code":"USD","in_stock":true},{"title":"04NB 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Its express liquid formula delivers \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eup to 100% gray coverage in just 10 minutes\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making it ideal for quick root touch-ups and busy salon services.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFormulated with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eSmart Pause Technology\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, Color Gels 10 Min helps prevent over-processing while maintaining consistent color results between 10 and 15 minutes. The formula provides rich, reliable color with a \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emirror-like, lacquer shine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and is vegan, containing no animal-derived ingredients or by-products.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIts liquid consistency allows for fast and effortless application, making it especially suitable for root retouches with limited regrowth. 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